David Jones
Festival of Beauty—Unwrapping Luxury with the Prize Box
To celebrate the grand re-opening of their iconic beauty hall at Bourke Street Mall in Melbourne, David Jones wanted to create an event that was as luxurious and memorable as their brand.
When David Jones relaunched its iconic Bourke Street beauty hall, Polite Playground delivered a standout activation that blended luxury with engagement. As a leading experiential agency in Melbourne and beyond, we created an experience that didn’t just celebrate the makeover—it transformed the shopping journey.
To add excitement, we introduced the Prize Box. Shoppers who made a purchase received a unique code. After scanning a QR code and entering their number, they instantly found out if they’d unlocked a premium prize.
Why It Worked
- Drives Sales: The ‘spend to play’ mechanic encouraged cross-category purchases.
- Boosts Engagement: The interactive experience kept foot traffic high and shoppers entertained.
- Delivers Luxury: Prizes like Dyson hair dryers, Lumira perfumes, and Guerlain lipsticks reinforced the premium positioning of the event.
The Impact
The Prize Box became the talk of the beauty hall—building buzz, rewarding loyalty, and giving shoppers a story to share.
Want to Wow Your Audience?
Polite Playground builds tech-driven brand activations that connect and convert. The Prize Box is fully customisable, instantly engaging, and ready to amplify your next event.
Let’s create something unforgettable. Get in touch.
