Benefit

Influencer Light Tunnel Photo Moment

When your guest list is packed with beauty influencers who’ve seen it all, the challenge is creating a moment they can’t resist capturing—and sharing. For the Benefit Magic Brows launch, Polite Playground delivered just that: a custom Light Tunnel Gif Booth designed for unstoppable fun and thumb-stopping content.

The Brief.

Benefit wanted to wow influencers at their Sydney product launch with an experience that felt fresh, on-brand, and irresistibly Instagrammable. The goal: create a unique content moment that would spark instant shares and amplify the launch online.

Influencer Engagement

Instagrammable Moments

Custom Light Tunnel

How We Did It.

We designed a custom Light Tunnel backdrop paired with our Social Playground Gif Booth to turn every guest into the star of their own animated content moment. Perfect lighting, bold colour, and playful motion meant every piece of content was built for Instagram feeds and stories.

Creative & Technical Highlights

  • Custom Light Tunnel Backdrop: Immersive, on-brand build for unique visuals

  • Gif Booth Experience: Instant looping animations optimised for social sharing

  • Influencer-Ready Lighting: Beauty lighting designed for flawless results

  • Instant Digital Delivery: Guests received their gifs within seconds, ready to post

The Impact
The activation delivered a content experience that stood out in a sea of product launches. Influencers left with personalised, shareable gifs—and Benefit gained the social amplification they needed to extend the buzz far beyond the event.

Learn more about Experiential

Memorable Brand Experiences.

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