Cue beauty lighting, a unique backdrop and animated gifs for unstoppable fun and thumb-stopping content that's made for Instagram sharing.
Boasting thousands or even millions of online followers, the beauty influencer is the must-have attendee for any beauty product launch. But when your guest list gets invited to the opening of an envelope, how do you WOW an influencer with the event experience and inspire them to capture and share content online? Enter the Social Playground Gif Booth with a custom-built Light Tunnel backdrop.
Held at an exclusive Sydney location, the Benefit Magic Brows launch was pink, pretty and oh so fabulous. Influencers sipped on candy coloured cocktails while they mingled and enjoyed circus inspired performances.