Booking.com & CSM Sport & Entertainment

Booking.com Custom Interactive Suitcase Build at Sydney World Pride Mardi Gras

Immersive AFL Footy Finals Activation at SCS

In collaboration with CSM Sport & Entertainment and Booking.com, we went beyond a custom build, creating a truly interactive experience for the LGBTQIA+ community at the Pride Villages during the first-ever Sydney World Pride event.

CSM approached us with an audacious yet thrilling idea to recreate a massive #travelproud suitcase and integrate an LED screen inside it to feature our PLAY Platform, taking it that extra step further.

Using our PLAY Platform and interactive technology, we gave participants a virtual video booth at their fingertips, allowing the community a REAL voice. This fully automated video experience put the LGBTQI+ community front and centre, capturing and sharing their stories in real time during this historic event.

Our custom #travelproud Booking.com suitcase, which we had conceptualised, planned and fabricated in just under two months, was the centrepiece of the Pride Villages, illuminating Crown Street and showcasing the power of interactive technology.

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Curious to know what exactly a ‘styling bar’ entails? An epic pop-up salon in the middle of campus – styling chairs, wash station, blow dry bar, and professional hair stylists to look after your locks.

What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.

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Equipped with a bright ring light, you’re definitely going to snap a few different options because let’s be honest, you’ll want the content for a good #throwback down the track. After students snapped their ‘before and after’ shots, they were able to instantly send their content to themselves using our social sharing software.

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