We love a good challenge and that's exactly what we faced with this brief from The Spaceship for Christmas with Microsoft. Our custom software workflow was up to the challenge though and this in-store experiential activity led to countless onsite impressions and thousands of holiday-themed branded collateral going home with consumers.
We were happier than a bunch of kids on Christmas morning when The Spaceship approached us to create a custom experiential activation for a Microsoft Christmas campaign at their flagship stores in Sydney and New York City to create a memorable onsite experience for customers, allow them to personalise their own creation and give them something tangible to take home.
So, how exactly did we pull off this bit of magical Microsoft holiday fun? First, participants were guided through a series of steps in-store to customise the colour scheme and design of their custom wrapping paper, as well as the option to include their own personal message.
Next, we combined fabulous lighting, an excellent photographer, and our awesome open-air studio photobooth to capture the perfect photo to add to the design. Once the flash went off, the custom wrapping paper started printing instantly. Soon after, it was rolled and ready to go – perfect to take home and use for that new Xbox or laptop.