We collaborated with Belle Laide Events for a partnership between Virgin Australia and Delta Air Lines at TEDx Sydney, where we provided a custom video booth for the event.
With over 5000 people expected to attend the one day event, what a place to celebrate the partnership between two of the biggest names in world airlines than by providing a custom video booth specifically created to administer the Emoji Battle.
The Emoji Battle, a custom produced game that reflected this year’s TEDx theme #HumanvsDigital, worked by participants taking their place in front of a screen which proceeded to show them a sequence of emojis which they had to replicate as best as they could – all while being filmed. With multiple levels of difficulty as the number of emojis increased, the fun ensued!
Once completed, participants then received a link to view and share their custom video via SMS, with Virgin and Delta offering an enticing reward to do so with a flight for two to Los Angeles up for grabs.