Memorable Brand Experiences.
To celebrate the grand reopening of its iconic Bourke Street beauty hall in Melbourne, David Jones wanted to go beyond ribbon-cutting. The goal? Create a branded experience that felt premium, playful, and shareable—something that reflected the glamour of the beauty hall makeover while driving foot traffic, sales, and brand buzz.
Polite Playground brought the sparkle with The Prize Box—an interactive digital activation that merged luxury with surprise-and-delight mechanics.
The activation kept customers engaged, elevated the shopping experience, and encouraged multi-category purchases, all while reinforcing the retailer’s luxury positioning.
The Result? More engagement, more spend, more smiles—and a perfect example of custom brand activation that delivers measurable ROI.
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