Durex

Durex Glam_droid at Bondi Beach Mardi Gras Party.

Movember Custom Player Cards
2024 Movember Custom Player Cards
Movember Custom Player Cards 2024
AFL Footy Finals Activation
Immersive AFL Footy Finals Activation at SCS
180 Green Screen Photography
180 Degree Green Screen Photography
Green Screen Photography 180

As the Official Intimate Wellness Partner of the 2024 Sydney Gay and Lesbian Mardi Gras, Durex sought a bold, dynamic way to celebrate love, pride, and inclusion with the LGBTQIA+ community. The activation needed to be visually striking, socially shareable, and resonate with a vibrant, high-energy crowd.

The Solution

Enter Glam_droid—Australia’s latest innovation in creative event photography and robotics. Inspired by Hollywood’s iconic glambot moments, this robotic camera arm made its Sydney debut at Bondi Beach, becoming the centerpiece of Durex’s brand activation.

Partnering with Durex, Polite Playground delivered an unforgettable experiential marketing moment that fused high-speed robotics with super slow-motion video capture. Over the course of ten hours, Glam_droid created hundreds of dynamic videos, each a unique, high-impact photo moment.

Key Features of the Activation

  • Robotic Camera Arm: High-speed motion meets slow-motion capture for red-carpet-worthy content.
  • Custom Branded Software: Integrated Durex branding and effects, with real-time rendering.
  • Instant Digital Delivery: SMS and email delivery for immediate TikTok and Instagram sharing.
  • Seamless UX: Queue-based system, engaging user interface, and intuitive experience.

‍

Curious to know what exactly a ‘styling bar’ entails? An epic pop-up salon in the middle of campus – styling chairs, wash station, blow dry bar, and professional hair stylists to look after your locks.

What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation –  it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.  

Contact us

‍
Equipped with a bright ring light, you’re definitely going to snap a few different options because let’s be honest, you’ll want the content for a good #throwback down the track. After students snapped their ‘before and after’ shots, they were able to instantly send their content to themselves using our social sharing software.
Personalised Wine Label Photo Moment
Wine Label Photo Moment
white-arrow-icon
Previous.
Next.
white-arrow-icon
As the Official Intimate Wellness Partner of the 2024 Sydney Gay and Lesbian Mardi Gras, Durex sought a bold, dynamic way to celebrate love, pride, and inclusion with the LGBTQIA+ community. The activation needed to be visually striking, socially shareable, and resonate with a vibrant, high-energy crowd.