Picture yourself as the centerpiece of a vibrant 90s-themed music video, adorned with the most luxurious foundation. At Polite Playground, we brought this vision to life for Estee Lauder, introducing customers to the allure of the Double Wear Foundation through our cutting-edge Fish-Eye DSLR Video Booth.
Teaming up with the innovative minds at BEA Social, we unleashed the power of nostalgia, offering Bondi Westfield visitors an exhilarating opportunity to indulge their 90s music video fantasies. Our dynamic Fish-Eye video booth, engineered with user-friendly technology, became a TikToker's dream by seamlessly capturing three distinct video sequences – perfect for crafting captivating content fit for social media feeds.
So, how did we make this happen?
Immersing ourselves in a custom-built setup, we positioned our DSLR camera and iPad discreetly within a designated space on the activation floor. This allowed users to confidently explore their creativity within the booth, effortlessly crafting engaging transitions or executing 'outfit changes' using an array of trendy 90s props – all at the tap of a button via the display iPad synced with our DSLR camera.
However, the true showstopper of our activation was the integration of the Fish-Eye lens into our DSLR camera and software suite. This unique feature resulted in a flood of one-of-a-kind, eye-catching content that quickly became the talk of TikTok feeds across Australia.
Across two thrilling activation events, more than 80 customers enthusiastically stepped into our booth, producing personalized, instantly shareable videos delivered straight to their mobile devices or emails for quick social media sharing.
Our software not only facilitated instant data capture but also provided Estée Lauder with valuable insights for future marketing strategies, blending seamless user experience with invaluable brand opportunities.
The outstanding outcome? Over 40,000 total impressions! This collaboration not only showcased creativity at its peak but also amplified the fun factor, establishing an unforgettable mark in the world of engaging brand collaborations.