Estée Lauder

Dynamic Estée Lauder Fish-Eye Video

We brought Estée Lauder’s Double Wear Foundation to life in a dynamic, nostalgic experience that had Bondi Westfield visitors channeling their inner 90s music video star.

The Brief.

Estée Lauder wanted to create an unforgettable brand activation that highlighted the iconic Double Wear Foundation in an exciting, shareable way. The goal was to engage customers in an immersive, fun experience that would generate viral content and elevate their social media presence, all while reinforcing the luxurious and timeless qualities of the brand.

Custom Build

Fish-Eye Video

Instant Content Creation

How We Did It.

We teamed up with BEA Social to create a dynamic and nostalgic 90s-themed experience, showcasing Estée Lauder’s Double Wear Foundation through our cutting-edge Fish-Eye DSLR Video Booth. This immersive activation took place at Bondi Westfield, where visitors could live out their 90s music video fantasies.

The booth featured a DSLR camera and iPad setup that allowed users to seamlessly capture three distinct video sequences, perfect for TikTok and Instagram.

With a tap of the button, participants could create flawless transitions or make ‘outfit changes’ using a collection of vibrant 90s props. The setup encouraged creativity while making it easy for users to produce shareable, high-quality video content.

The result? A memorable, branded experience that was perfect for social media feeds, driving engagement and creating instant content that participants couldn't wait to share.

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Learn More About Video

Memorable Brand Experiences.

Measureable Results.

45K
Total Impressions
353
Gallery Views
183
Social Shares
Case Studies

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