Estée Lauder

Dynamic Estée Lauder Fish-Eye DSLR Video Booth.

Immersive AFL Footy Finals Activation at SCS

Picture yourself as the centerpiece of a vibrant 90s-themed music video, adorned with the most luxurious foundation. At Polite Playground, we brought this vision to life for Estee Lauder, introducing customers to the allure of the Double Wear Foundation through our cutting-edge Fish-Eye DSLR Video Booth.

Teaming up with the innovative minds at BEA Social, we unleashed the power of nostalgia, offering Bondi Westfield visitors an exhilarating opportunity to indulge their 90s music video fantasies. Our dynamic Fish-Eye video booth, engineered with user-friendly technology, became a TikToker's dream by seamlessly capturing three distinct video sequences – perfect for crafting captivating content fit for social media feeds.

So, how did we make this happen?

Immersing ourselves in a custom-built setup, we positioned our DSLR camera and iPad discreetly within a designated space on the activation floor. This allowed users to confidently explore their creativity within the booth, effortlessly crafting engaging transitions or executing 'outfit changes' using an array of trendy 90s props – all at the tap of a button via the display iPad synced with our DSLR camera.

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Curious to know what exactly a ‘styling bar’ entails? An epic pop-up salon in the middle of campus – styling chairs, wash station, blow dry bar, and professional hair stylists to look after your locks.

What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.

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Equipped with a bright ring light, you’re definitely going to snap a few different options because let’s be honest, you’ll want the content for a good #throwback down the track. After students snapped their ‘before and after’ shots, they were able to instantly send their content to themselves using our social sharing software.

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