AirAsia
Creative Greenscreen 3D Photo Booth
Our 3D photo booth produces eye-catching content that jumps out at you from the screen. Why settle for average content when it can be engaging, fresh and fun?
AirAsia approached us to execute an activation that would re-position their brand to the public. The challenge was to bust the myth that AirAsia only flies to a few destinations, in a fun and interactive way. A major partnership at the UFC 234 provided a great opportunity to educate the public on some of AirAsia’s core brand values and the number of destinations they fly to for a fraction of the cost of other airlines.
That’s where we came into the picture – to provide a solution to take AirAsia’s key brand messages and turn them into shareable social content that would stop both feet onsite and thumbs online. We worked with the team at AirAsia across the entire activation process, from ideation and set conception through to onsite delivery and everything in between and created a 3D photo booth that would transport participants to key AirAsia destinations.
Our eye-catching 3D photo booth turns content into a live 3D profile, whether that’s Instagram, Tinder or Spotify – in this case Instagram – and allows participants to reach out and virtually interact with the iconic features of the profile. Totally unique content that jumps out of Instagram. Don’t settle for Likes, we create content people Love.
What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.
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