Indeed AU

Indeed Brings Custom Caricatures to Mardi Gras Fair Day.

This experiential marketing activation turned hand-drawn caricatures into instantly shareable branded experiences at Sydney Mardi Gras Fair Day.

The Brief.

Indeed wanted to deliver a fun, personalised activation that would bring people together at Mardi Gras Fair Day while also generating digital content that was simple to share. The brand needed a seamless way to transform an offline caricature experience into online-ready content that could spread across social channels and connect with more people.

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Custom Caricatures

Creative Photo Booth

Fair Day Activation

How We Did It.

Enter Polite Playground. We worked with Indeed to bridge the offline and online worlds by creating a digital content pipeline for their caricature station. Guests received hand-drawn portraits from on-site artists, which were instantly linked to our custom sharing platform. This integration uploaded illustrations to the cloud, allowing guests to quickly access their caricatures via mobile. The experience was amplified further with live digital displays at the event, showcasing the artwork in real time and sparking conversation across the crowd.

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  • On-Site Caricature Artists: Personalised, hand-drawn portraits created live at Fair Day

  • Cloud Integration: Each portrait instantly uploaded and stored digitally

  • Branded Sharing Platform: Guests received their portraits via mobile for instant posting

  • Live Event Display: Digital screens showcased caricatures in real time, driving buzz

The result? A memorable branded experience that combined creativity, inclusivity, and digital innovation—helping Indeed engage audiences with content that was both personal and highly shareable.

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Memorable Brand Experiences.

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