Monash University
Experiential Photo Marketing & Social Mosaic
Building positive brand experiences through experiential marketing and social media engagement. The #ThankYourTeacher campaign amplified the positive impact teachers have in our lives.
When Monash University's Faculty of Education approached Polite Playground, they sought creative and strategic direction to bring their campaign to life, both on-campus and at Federation Square in Melbourne CBD. Our creative strategists excelled in delivering several options to Monash Education, to achieve their key objectives.
Curious to know what exactly a ‘styling bar’ entails? An epic pop-up salon in the middle of campus – styling chairs, wash station, blow dry bar, and professional hair stylists to look after your locks.
What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.
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What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.
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Equipped with a bright ring light, you’re definitely going to snap a few different options because let’s be honest, you’ll want the content for a good #throwback down the track. After students snapped their ‘before and after’ shots, they were able to instantly send their content to themselves using our social sharing software.
Building positive brand experiences through experiential marketing and social media engagement. The #ThankYourTeacher campaign amplified the positive impact teachers have in our lives.