When Netflix launched the new season of Stranger Things 4 to the Australian market with key influencers and fans, they needed an entertaining photo experience that would absolutely WOW. Cue personalised A2 poster prints that transformed attendees into the upside down, allowing them to become their own TV series character.
With the power of our DSLR Studio setup we were able to capture professional creative imagery, instantly for dedicated Stranger Things fans. Not only did fans step into the upside down, they stepped onto a custom, photographic studio set and became their own, unique Netflix character!
Whether fans took the camera solo, or huddled alongside with their friends; the fun and immersive studio experience allowed users to receive both digital photographs, as well as their very own tangible, and one of a kind personalised A2 poster.
True 80s style.
The results? Over 200 personalised A2 posters delivered to fans in under 3 hours and over 60,000 total impressions.
To top it all off, the reactions onsite were absolutely priceless. Not only did fans immerse themselves in the fictional world of Hawkins, but they walked out of the event, with a one of a kind poster that was absolutely free!
Goodbye iPhone selfies, and hello custom posters.