Netflix Stranger Things

Upside Down Immersive Photo Studio

When Netflix launched Stranger Things 4 in Australia, they wanted a photo experience that would immerse influencers and fans straight into the Upside Down.

The Brief.

Netflix needed an activation that would transform attendees into their own Stranger Things characters, creating an entertaining, nostalgic and highly shareable moment. The experience had to feel cinematic, instantly recognisable, and provide both digital and tangible take-home content for fans.

Personalised Posters

Custom Tech

Instant Photo Sharing

How We Did It.

Polite Playground brought the Upside Down to life with a custom DSLR Studio setup. Guests stepped onto a specially designed photographic set that mirrored the eerie Stranger Things aesthetic, where they could pose solo or with friends. Our team captured professional-quality shots and instantly transformed them into personalised A2 posters—placing fans at the heart of the Netflix universe.

Creative & Technical Highlights

  • Custom Studio Set: Designed to replicate the Upside Down environment

  • Personalised Posters: Instant A2 prints featuring fans as Stranger Things characters

  • Digital Content Delivery: Photos sent instantly for social sharing

  • Immersive Experience: Seamless blend of nostalgia, creativity, and Netflix branding

The result? A one-of-a-kind activation that left fans with both tangible keepsakes and digital memories—cementing Stranger Things 4 as an unmissable cultural moment.

Learn more about Experiential

Memorable Brand Experiences.

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