Optiver
Optiver Roadshow Campaign AUS & NZ.
Polite Playground and Optiver joined forces for an extraordinary activation Australia-wide and New Zealand Roadshow Campaign in 2022.
This collaboration aimed to engage university students, showcasing Optiver’s unique company culture, values, and exceptional career prospects while building enduring connections with prospective future employees.
Featuring different tiers of captivating experiences, from a mesmerising marquee setup to creatively transformed shipping containers and immersive indoor installations, providing students with a distinct insight into Optiver’s world.
Notably, a bespoke trading game, meticulously developed by our talented in-house software developer, allowed students to actively participate in Optiver’s trading environment, experiencing its dynamic nature firsthand. By immersing themselves in this interactive simulation, students gained a genuine understanding of Optiver’s fast-paced operations, further fuelling their curiosity and interest in pursuing a career in the industry.
The incorporation of custom-branded items throughout the activation ensured a cohesive and immersive environment that reflected Optiver’s strong identity and values.
What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.
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