The Pool Deck at the Gabba, a money-can’t-buy experience giving punters than chance to watch their beloved cricket while basking in the sun and the tepid waters of a man-made oasis. There was one problem – how to connect the general public with the VIP experience?
As a brand, timely and relevant content is king. Take that one step further – you create live content at events and link it with immediate VIP experiences, redeemable instantly. This is real-time marketing at its finest, and it worked.
We deployed PIXTA roamers around the ground to capture branded images. Photos were instantly sent via SMS to guests to post on social. Once posted, images became immediately available on the back-end for the clients to view and select the lucky few to come join the fun. A second SMS was sent to those selected, who came to the gate and showed a unique code to enter.