Samsung x Traffik

Samsung Galaxy Z Flip Photography at AAFW

This experiential marketing activation fused fashion and technology, creating branded experiences that guests couldn’t wait to share at Australian Fashion Week.

The Brief.

Samsung wanted to spotlight the Galaxy Z Flip during Afterpay Australian Fashion Week 2023 with an activation that felt stylish, interactive, and instantly shareable. The goal was to engage fashion lovers with a hands-on experience that showcased the phone’s unique photography features while capturing event-ready content worthy of the runway spotlight.

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Product Integration

Premium Photo Booth

High Fashion Content

How We Did It.

Partnering with Traffik, Polite Playground delivered a sleek, on-trend activation that merged event marketing with event technology. Guests stepped into a custom-built Samsung installation where our branded photo kiosk—powered entirely by Galaxy Z Flip devices—captured striking images in real time. Participants posed like fashion icons, receiving instant digital files via email or SMS plus glossy printed keepsakes. The integration of interactive tech ensured a smooth flow from photo to shareable content, extending Samsung’s presence across both the event floor and social media feeds.

  • Galaxy Z Flip Photography: Premium photos captured exclusively on Samsung devices

  • Branded Photo Kiosk: Streamlined capture, instant sharing, and professional-quality prints

  • Interactive Installation: Immersive environment designed in collaboration with Traffik

  • Real-Time Delivery: Content sent instantly for seamless social media sharing

The result? A buzzworthy branded experience that combined style, tech, and shareable content—amplifying Samsung’s presence at one of Australia’s biggest fashion stages

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