Memorable Brand Experiences.
For their annual Gala Dinner Awards, Sealy wanted an activation that was playful, memorable, and true to their brand. They asked us to design a unique branded experience that would bring people together, celebrate the occasion, and give attendees a chance to create fun, shareable content that lived beyond the night.
We flipped the traditional photo booth on its head—literally. Working with Common Project, we designed an aerial photo booth that featured a full Sealy bed as the backdrop. Guests piled onto the bed while our overhead setup captured vibrant, high-energy group shots. The result was an experience that felt both cheeky and on-brand: celebrating Sealy “in bed.”
The activation created a buzz of laughter, connection, and plenty of shareable social media moments. Sealy got the brand alignment they were after, while guests walked away with content that made the Gala one to remember. It was a simple idea, executed in a way that maximised fun, engagement, and brand storytelling.
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