Suncorp

Personalised Custom Player Cards

Personalised with custom text and team choices, each card was a replica sports player card — printed instantly and delivered digitally. This is sports marketing and experiential engagement at its best.

The Brief.

As a proud partner of netball in Australia, Suncorp wanted to deliver more than just a photo booth moment. They needed an interactive activation that would resonate with stadium audiences, encourage participation, and embody the Team Girls campaign — a movement dedicated to building girls’ confidence through sport and celebrating the power of standing together.

Custom Player Cards

Brand Activation

Instant Photo Sharing

How We Did It.

Polite Playground teamed up with Suncorp’s experiential agency, Common Project, to create a Personalised Player Card Studio that brought fans closer to the game.

Here’s how it worked:

  • Guests posed for a professional photo at our custom booth.

  • Using our bespoke software, we transformed each image into a branded Suncorp Player Card, complete with personalised details and team colours.

  • Fans received their cards instantly, both as a printed keepsake and a digital version ready for sharing on social media.

This seamless integration of sport, tech, and design turned every attendee into the star of their own collectible moment.

The Impact
 The Player Card activation rolled out across major netball stadiums nationwide, generating:

  • Thousands of personalised cards created

  • Huge social amplification through instant digital sharing

  • Deeper engagement with families, fans, and future players

  • Strong alignment with Suncorp’s Team Girls initiative, reinforcing their role in supporting grassroots and professional women’s sport.

The result? A high-energy, memorable brand experience that lived both in the stadium and long after the final whistle.

Learn more about Experiential

Memorable Brand Experiences.

Case Studies

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