Personalised with custom text and team choices, each card was a replica sports player card, printed instantly and delivered digitally. This is sports marketing and experiential at it's best.
Team Girls is dedicated to fostering and promoting girls’ participation in sport. It’s about girls supporting girls, building up their confidence, and knowing they’re stronger when they stand together – on and off the court. This was a campaign we were excited to get behind.
When Suncorp were seeking something beyond the photo booth to engage their target audience, we knew creating a personalised experience for stadium attendees was guaranteed to drive engagement. Working with Suncorp's Experiential Agency, Common Project, we delivered a branded experience for attendees at major netball stadiums around the country.
Attendees were invited to have a photo in front of a green screen, enter their name as custom text and receive a print-out of a custom sized Player Card print complete with personalisation. Each photo was slipped into a lanyard as a branded collectable.