In celebrating Vegemite's monumental 100 years in 2023, Polite Playground embarked on an exhilarating journey to bring the iconic Vegemite jar to life. Through a blend of cutting-edge AI technology and creative vision, we crafted an immersive AI photo booth experience, inviting users to dive headfirst into the world of Vegemite (literally).
Leveraging our state-of-the-art photobooth software enhanced by AI capabilities, we redefined the concept of background removal, extending its application beyond static photos to captivating GIFs.
The conventional manual approach to background removal was notorious for its complexity and time-intensive nature. However, our innovative photo booth software, powered by AI, revolutionized this process, delivering rendered content to users in under a minute—an impressive feat in itself.
At the heart of the event stood our highly sought-after PIXTA Pod Booth, where attendees eagerly jumped into the playful illusion of emerging from a colossal Vegemite jar. They had the option to receive a timeless still photo alongside a tangible 4x6 print or opt for the digital experience, relishing in the creation of delightful GIFs. Instant digital delivery ensured a seamless and instantaneous sharing of creative content.
Polite Playground's innovative concept transformed the event atmosphere, infusing it with an infectious sense of fun and creativity that mirrored the essence of the beloved Aussie brand.
In just a brief span of a few hours, our team captured the essence of the event with 88 stunning photos, 24 engaging GIFs, and an impressive tally of 178 instant prints. The impact reverberated across platforms, generating an astounding 45,000 impressions, solidifying the success and resonance of the activation.
As 'happy little Vegemites' united, our immersive experience commemorated the legacy of Vegemite while marking a significant milestone in brand engagement and celebration.