Vegemite

AI Photo Booth Captivates Vegemite Fans

To celebrate 100 years of Vegemite in 2023, we created an engaging, shareable experience that merged AI technology with playful nostalgia.

The Brief.

Vegemite sought an unforgettable brand activation to celebrate its iconic 100-year legacy. They wanted an interactive experience that would resonate with fans, create buzz, and deliver shareable content. The goal: boost brand engagement while making the experience memorable and fun for participants.

AI Photo Booth

Animated Gif

Special Effects

How We Did It.

We brought the Vegemite jar to life with an immersive AI-powered photo booth experience. At the heart of the activation was our state-of-the-art PIXTA Pod, where attendees could step into a playful illusion of emerging from a massive Vegemite jar. The tech behind the photo booth wasn’t just about taking still photos—it also generated fun GIFs by using AI for real-time background removal, transforming the traditional photo booth experience.

Attendees had the choice to take home a printed 4x6 photo or enjoy the digital experience, where their content was instantly delivered via social sharing software.

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The seamless process enabled participants to share their Vegemite moments across social platforms in real-time. This immersive brand experience created instant brand engagement and positive sentiment, while also generating plenty of social media moments.

The result? A viral, high-energy activation that captured Vegemite’s essence while delivering memorable, shareable content that fans couldn’t stop sharing.

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Learn More About Special Effects

Memorable Brand Experiences.

Measureable Results.

46K
Total Impressions
439
Gallery Views
165
Digital Sharing
Case Studies

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