American Express, Universal Music & META

Video Studio at American Express House with Universal Music & META.

When we were asked to help out at American Express House for Sydney's first-ever SXSW Festival, we were so excited to get our Video Studio ready for action, allowing event attendees the vision for their own music video.

SXSW was the event everyone talked about in October 2023, and we were lucky to partner up with AMEX, Universal Music & META to bring the music video dream to life.

With our Video Studio featuring our exceptional DSLR camera, we were ready to capture four nights of content, dying to be shared on IG and FB reels.

Eventgoers could step into a technicolour light tunnel produced by our wonderful Production partner, Natalie Vincini, adding a vibrant and universally appealing element to the event, promoting on-site enjoyment and extensive social media engagement.

Our Videographer was able to whip some of his own dance moves and capture quick ephemeral video content with a custom slo-mo effect, which users could receive instantly via email and SMS to then share on reels with their own music soundtrack.

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Curious to know what exactly a ‘styling bar’ entails? An epic pop-up salon in the middle of campus – styling chairs, wash station, blow dry bar, and professional hair stylists to look after your locks.

What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.

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Equipped with a bright ring light, you’re definitely going to snap a few different options because let’s be honest, you’ll want the content for a good #throwback down the track. After students snapped their ‘before and after’ shots, they were able to instantly send their content to themselves using our social sharing software.

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