When we were asked to help out at American Express House for Sydney's first-ever SXSW Festival, we were so excited to get our Video Studio ready for action, allowing event attendees the vision for their own music video.
SXSW was the event everyone talked about in October 2023, and we were lucky to partner up with AMEX, Universal Music & META to bring the music video dream to life.
With our Video Studio featuring our exceptional DSLR camera, we were ready to capture four nights of content, dying to be shared on IG and FB reels.
Eventgoers could step into a technicolour light tunnel produced by our wonderful Production partner, Natalie Vincini, adding a vibrant and universally appealing element to the event, promoting on-site enjoyment and extensive social media engagement.
Our Videographer was able to whip some of his own dance moves and capture quick ephemeral video content with a custom slo-mo effect, which users could receive instantly via email and SMS to then share on reels with their own music soundtrack.
With over 200 videos captured, the event generated an impressive 100,000 impressions, demonstrating the impact of this creative endeavour.
AMEX and Universal Music had the vision, and it was our groovy pleasure to bring it all to life, true music video style...
If you don't have the singing skills to be a pop icon, don't worry because we have the cameras and crew to make you look like a music sensation.