YSL Beauty

YSL 'Black Opium Illicit Green' Launch Party.

Immersive AFL Footy Finals Activation at SCS

In March, 2022 we dimmed all lights green for the YSL Black Opium Illicit Green Launch Party, allowing Australia's top Influencers and beauty icons to step onto our brand new & completely re-vamped Social 360 Platform, unleashing their inner goddess and dazzle. It was a spinning success.

Lights, camera, Yves Saint Laurent 360 Action: this is the Photo booth re-imagined from every angle...literally 360 degrees.

Our 360 Video Platform is the latest of it's range in the Australian market, and YSL Beauty were so excited to incorporate it into their event, allowing us to take video content on an entirely new level, making it the ultimate in event photo engagement.

Video content is simply changing the course of social media, and our 360 Platform not only amplified Influencers to bring their A-game of poses, but amplified instagram posts in the most glamorous way possible.

Influencers were able to receive their content in a matter of seconds via text or email, ready to share to social media.

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Curious to know what exactly a ‘styling bar’ entails? An epic pop-up salon in the middle of campus – styling chairs, wash station, blow dry bar, and professional hair stylists to look after your locks.

What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.

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Equipped with a bright ring light, you’re definitely going to snap a few different options because let’s be honest, you’ll want the content for a good #throwback down the track. After students snapped their ‘before and after’ shots, they were able to instantly send their content to themselves using our social sharing software.

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