YSL Beauty

Black Opium Illicit Green Launch – Social 360 Platform

In March 2022, YSL Beauty launched Black Opium Illicit Green with a dazzling influencer event. Polite Playground set the stage with our reimagined Social 360 Platform—an immersive video booth that turned every pose into a high-fashion moment.

The Brief.

YSL Beauty wanted a bold, glamorous content experience that elevated their product launch. The goal: create dynamic, instantly shareable video content that would ignite Instagram feeds, amplify brand buzz, and let influencers embody the spirit of Black Opium Illicit Green.

360 Video Platform

Influencer Engagement

Brand Activation

How We Did It.

We dimmed the lights green and gave Australia’s top influencers the spotlight. Guests stepped onto our custom-built 360 Platform, designed to capture every angle in cinematic slo-mo. With sleek event branding and the latest tech, we elevated video content to match the YSL aesthetic—luxurious, bold, and unforgettable.

Creative & Technical Highlights

  • 360 Video Platform: Reimagined booth for dynamic, cinematic content

  • Instant Content Sharing: Videos delivered via SMS and email within seconds

  • Immersive Branding: Event space bathed in YSL’s signature green to match the fragrance launch

  • Influencer Amplification: Created high-glam reels perfect for Instagram

The result? A spinning success—an unforgettable launch night that generated stunning social content, strengthened influencer engagement, and positioned YSL Beauty at the forefront of event innovation.

Learn more about Experiential

Memorable Brand Experiences.

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