Durex Glam_droid at Bondi Beach Mardi Gras Party.

The Solution

Enter Glam_droid—Australia’s latest innovation in creative event photography and robotics. Inspired by Hollywood’s iconic glambot moments, this robotic camera arm made its Sydney debut at Bondi Beach, becoming the centerpiece of Durex’s brand activation.

Partnering with Durex, Polite Playground delivered an unforgettable experiential marketing moment that fused high-speed robotics with super slow-motion video capture. Over the course of ten hours, Glam_droid created hundreds of dynamic videos, each a unique, high-impact photo moment.

Key Features of the Activation

• Robotic Camera Arm: High-speed motion meets slow-motion capture for red-carpet-worthy content.
• Custom Branded Software: Integrated Durex branding and effects, with real-time rendering.
• Instant Digital Delivery: SMS and email delivery for immediate TikTok and Instagram sharing.
• Seamless UX: Queue-based system, engaging user interface, and intuitive experience.

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‍The Results

• 164 custom slow-mo videos captured
• Over 94,000 social media impressions
• Non-stop engagement throughout the event's duration
• Major buzz generated both at the beach and online

By combining robotics and brand storytelling, this wasn’t just a photo op—it was an electrifying brand engagement experience. Each video became a celebration of identity and expression, with attendees dancing, posing, and strutting in true Mardi Gras style.

Why It Worked

The success of this activation lies in its ability to deliver professional-level video production at the speed of socials—turning a brand’s presence into a viral moment. Glam_droid proved to be more than a gimmick; it was a captivating fusion of tech, creativity, and culture, perfectly aligned with Durex’s progressive messaging.