AFL

AFL Personlised Player Cards at Salesforce World Tour Sydney.

Salesforce World Tour is a high-energy event drawing over 10,000 trailblazers in innovation, leadership, and technology. The goal was to deliver a brand activation that stood out—one that combined experiential marketing with a tactile, personalised takeaway.

The Solution

Our mission? Transform attendees into their own AFL icons with custom-designed player cards, creating an unforgettable, shareable experience that elevated brand engagement at conferences to new heights. After extensive testing at our Sydney HQ, Polite Playground delivered an activation that fused footy fandom with cutting-edge tech and seamless execution.

Here’s how we did it:

  • Premium DSLR Photo Studio: Guests stepped into a professional studio setup to pose solo or in pairs—channeling their inner AFL superstar.
  • Digital Greenscreen Backgrounds: We recreated the colossal atmosphere of a packed stadium, immersing guests in a scene worthy of a grand final.
  • Custom Player Cards: Attendees selected their favourite team logo from 18 AFL options, added custom text, and received a personalised marketing piece they could instantly share and take home.

Our in-house software made real-time overlays possible, giving every photo a dynamic, professional finish that looked straight out of a sports magazine.

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The Impact

  • 367 high-quality photos captured
  • 400+ physical player cards printed on-site
  • Consistent queues and engagement throughout the day
  • Delivered to an audience of 10,000+ attendees

This wasn’t just a photo booth—it was a brand activation that created excitement, conversation, and connection. Attendees proudly showed off their cards, with many sharing on social, turning the experience into a viral moment of personalised marketing for Salesforce.

The Outcome

The AFL Fan Experience booth became one of the most talked-about spots at the event, proving that even at large-scale conferences, experiential marketing can deliver deeply personal and memorable engagement.

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Salesforce World Tour is a high-energy event drawing over 10,000 trailblazers in innovation, leadership, and technology. The goal was to deliver a brand activation that stood out—one that combined experiential marketing with a tactile, personalised takeaway.