AFL

Transforming Fans into Icons

This high-energy brand activation fused footy fandom with cutting-edge tech, delivering a personalized, shareable experience that took event marketing to new heights.

The Brief.

Salesforce World Tour Sydney attracts over 10,000 trailblazers in innovation and leadership. AFL wanted to create a standout brand activation that would both engage the crowd and offer a personalized takeaway. The goal was to blend experiential marketing with a tactile experience, building excitement and shareable content around AFL branding.

Custom Printing

Photo Booth

AI Background

How We Did It.

Our mission? To turn conference attendees into AFL stars. Combining immersive tech with the excitement of game day, we delivered a fast-paced, shareable experience that captured the true spirit of the sport.

Guests stepped into a professional DSLR photo studio, striking their best game-day pose against digital greenscreen stadiums that placed them in the heart of the action. Each participant then created a custom player card, choosing their favourite AFL team logo and adding personalised text for a social-ready keepsake.

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Powered by our in-house software, real-time overlays ensured every photo was instantly polished and professional. The activation generated constant buzz and high engagement, turning attendees into fans and delivering powerful branded moments that extended well beyond the event floor.

Learn More About Photo Booths

Memorable Brand Experiences.

Measureable Results.

163k
Total Impressions
781
Gallery Views
625
Digital Shares
Case Studies

View more of our latest work.

Need ideas or inspiration? Or some great results to get your budget signed off? Discover reasons why we’re Australia’s top brand activation agency.

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