Destination DC
DSLR Studio Photo Booth & Custom Set Activation
With decades of experience in the events industry, there's nothing quite like executing an end-to-end experiential activation. That was exactly what we achieved with our new friends at Destination DC to promote the iconic American city.
We worked closely with both Canuckiwi and Destination DC to ensure that Sydneysiders would get a real taste of everything that DC is truly about - the people, the food, the music, the events - not just politics and history. After months of hard work and early morning phone calls across time zones, the event unfolded into what it became on the day - a selection of experiential activities, that when combined together reflected the true spirit of DC. Our team worked closely with council partners to secure the site at Martin Place and manage relevant suppliers, such as Staging Rentals & Constructions, Pages Event Hire and Woofys.
The site came to life with the following:
- Immersive VR activity to explore the city right from Martin Place
- Hundreds of delicious complimentary treats including fresh coffee, gelato inspired by Ice Cream Jubilee and gourmet hot dogs that rivaled those at Ben’s Chili Bowl
- Representatives from United Airlines and Kimpton Hotels & Restaurants to chat people through how to get to DC and where to stay once there
- Tote bag handouts which included a map and DC visitor guide
What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.
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