To showcase the vibrant culture of Washington DC, we partnered with Destination DC and Canuckiwi to deliver a full-scale experiential activation in the heart of Sydney. The goal? To prove to Sydneysiders that DC is far more than just politics—it’s a city rich in food, music, people, and unforgettable experiences.
The Brief.
Destination DC wanted to:
Promote Washington DC to an Australian audience
Bring the city’s culture to life in an immersive, shareable way
Drive awareness through an engaging, multi-sensory activation
VR Experiences
Custom Set
Photo Booth
How We Did It.
Our team worked closely with international and local partners to design, build, and manage the site at Martin Place. The activation combined:
DSLR Studio Photo Booth & Custom Set: Guests captured premium photos against a branded backdrop for instant digital sharing
Immersive VR experiences: Transporting attendees to Washington DC streetscapes and attractions
Cultural food experiences: Complimentary coffee, gourmet hot dogs (inspired by Ben’s Chili Bowl), and bespoke gelato (inspired by Ice Cream Jubilee)
Travel & hospitality partners onsite: United Airlines and Kimpton Hotels & Restaurants providing travel advice and exclusive offers
Tote bag giveaways: With maps and DC visitor guides to extend the experience beyond the event
The Impact
Delivered a high-traffic, high-engagement activation in Sydney CBD
Generated strong brand awareness for Washington DC as a travel destination
Created hundreds of shareable content moments via the DSLR Studio booth
Brought the spirit of DC to life in an authentic, memorable way
Learn more about Experiential
Memorable Brand Experiences.
Case Studies
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