Movember

Supporting a Cause with Player Cards

This experiential marketing moment turned heads and created branded experiences fans couldn’t stop sharing at AFL Gather Round 2024.

The Brief.

To launch its ‘Ahead of the Game’ (AOTG) initiative in South Australia, Movember teamed up with the AFL and Coles during AFL Gather Round—one of the biggest footy events of the year. The goal: engage fans on-site, raise awareness for AOTG’s mental fitness mission in community footy, and collect leads in a fun, memorable, and on-brand way.

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Player Cards

Green Screen

Experiential Marketing

How We Did It.

Polite Playground delivered a high-impact custom brand activation that blended fan engagement with meaningful purpose. At the heart of the experience: our Interactive Player Card Photo Studio, where footy fans became the stars.

  • Greenscreen Magic: Each fan’s image was dropped into a dynamic, club-themed design using our custom-built software.
  • Instant Sharing: With real-time delivery, fans could post their branded moments instantly, helping Movember amplify its message across digital channels.

  • Custom Player Cards: Participants received a personalised footy card featuring their name, colours, and stats—ready to take home or share online.

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Over two days, we handled end-to-end event execution—from build and tech to crowd engagement—delivering a seamless experience that connected emotionally and socially.

This wasn't just a photo booth—it was a powerful blend of brand engagement, shareable content, and real-time impact for a cause that matters.

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Learn More About Photo Booths

Memorable Brand Experiences.

Measureable Results.

86k
Impressions
362
Gallery Views
332
Social Shares
Case Studies

View more of our latest work.

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