Booking.com & CSM Sport & Entertainment
Booking.com Custom Interactive Suitcase Build at Sydney World Pride Mardi Gras
In collaboration with CSM Sport & Entertainment and Booking.com, we went beyond a custom build, creating a truly interactive experience for the LGBTQIA+ community at the Pride Villages during the first-ever Sydney World Pride event.
CSM approached us with an audacious yet thrilling idea to recreate a massive #travelproud suitcase and integrate an LED screen inside it to feature our PLAY Platform, taking it that extra step further.
Using our PLAY Platform and interactive technology, we gave participants a virtual video booth at their fingertips, allowing the community a REAL voice. This fully automated video experience put the LGBTQI+ community front and centre, capturing and sharing their stories in real time during this historic event.
Our custom #travelproud Booking.com suitcase, which we had conceptualised, planned and fabricated in just under two months, was the centrepiece of the Pride Villages, illuminating Crown Street and showcasing the power of interactive technology.
The results? 361 members of the LGBTQI+ community sharing their heartwarming stories and experiences with us, and we are very excited to tell more stories like this in the future!
Our PLAY Platform allowed Booking.com to connect with the community on a deeper level, bridging gaps and bringing people closer together.
We were so privileged to share first-hand stories from the LGBTQIA+ community for Sydney World Pride 2023, and it was our pleasure to lighten up the streets of Darlinghurst with the custom #travelproud suitcase with the CSM team and Booking.Com.
