Drumstick & Gelato Messina
Video Booth Brand Activation
Q: How do you keep people talking about a product long after your launch? A: You move it online and include an opportunity for user-generated, thumb-stopping content which will help produce digital impressions and engagement for months, and even years to come.
Unless you were hiding under a rock in early 2019 then you would have heard about one of the biggest brand collaborations of that year – Drumstick and Gelato Messina. The team at Ian Kanik enlisted us to help produce social content that would get (and keep) people talking about the products long after the launch ended. We worked with their team to provide a suitable photography solution – a bespoke video booth – that integrated perfectly into their set. What was that you ask? Oh just a custom designed freezer room filled with the delicious product of the hour.
What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.
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