Drumstick & Gelato Messina

Video Booth Brand Activation

Q: How do you keep people talking about a product long after your launch? A: You move it online and include an opportunity for user-generated, thumb-stopping content which will help produce digital impressions and engagement for months, and even years to come.

Unless you were hiding under a rock in early 2019 then you would have heard about one of the biggest brand collaborations of that year – Drumstick and Gelato Messina. The team at Ian Kanik enlisted us to help produce social content that would get (and keep) people talking about the products long after the launch ended. We worked with their team to provide a suitable photography solution – a bespoke video booth – that integrated perfectly into their set. What was that you ask? Oh just a custom designed freezer room filled with the delicious product of the hour.

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Curious to know what exactly a ‘styling bar’ entails? An epic pop-up salon in the middle of campus – styling chairs, wash station, blow dry bar, and professional hair stylists to look after your locks.

What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation –  it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.  

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Equipped with a bright ring light, you’re definitely going to snap a few different options because let’s be honest, you’ll want the content for a good #throwback down the track. After students snapped their ‘before and after’ shots, they were able to instantly send their content to themselves using our social sharing software.
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Q: How do you keep people talking about a product long after your launch? A: You move it online and include an opportunity for user-generated, thumb-stopping content which will help produce digital impressions and engagement for months, and even years to come.