Video Booth Brand Activation

Video Booth Brand Activation

How do you keep people talking about your product long after launch day? By creating a social-first activation that delivers irresistible, thumb-stopping content. Drumstick and Gelato Messina did just that—and the internet loved it.

The Brief.

In early 2019, Drumstick teamed up with Gelato Messina for one of the biggest (and most delicious) collaborations of the year. The challenge was to design an activation that didn’t just capture attention in the moment but lived on through digital impressions and ongoing engagement.

Brand Activation

Viral Content

Custom Video Booth

How We Did It.

We partnered with the Ian Kanik team to create a bespoke video booth that integrated seamlessly into the brand’s experiential set design: a custom-built freezer room stacked with the hero product.

Creative & Technical Highlights

  • Bespoke Video Booth: Fully customised to match the campaign’s freezer-room set

  • Seamless Integration: Technology designed to blend into the brand environment

  • UGC-Driven: Guests generated instantly shareable video content

  • Long-Tail Engagement: Social-first approach extended campaign impact beyond launch

The Impact
The activation went viral, with guests posting user-generated content that kept Drumstick x Messina in the conversation well past launch week. The result: a fun, immersive experience on-site that converted into months of digital engagement online.

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Learn more about Experiential

Memorable Brand Experiences.

Case Studies

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