Dior

Dior ‘Elegance and Edginess’ 360 Booth Roadshow.

Dior’s Glam 360 Roadshow was a celebration of elegance, beauty, and star power—brought to life through immersive aesthetics and unforgettable experiences. Partnering with Polite Playground, Dior set out to create a premium, on-brand moment that captivated audiences across three major cities. The result was a striking, golden world of glamour, built for both in-person awe and viral social impact.

The Activation

Polite Playground was tasked with transforming each location into a luxurious backdrop worthy of Dior’s timeless brand. A shimmering Gold Sequin Wall set the stage, instantly transporting participants into the spotlight. At the heart of the activation stood a custom-fabricated Dior neon sign, designed and built in-house to serve as a radiant focal point from Sydney to Brisbane to Melbourne.

To elevate the environment further, our fabrication team introduced four gold-hued LED standing lights, washing the space in warmth and sophistication, while providing flawless lighting for content capture.

Creative & Technical Highlights

  • Custom Gold Shimmer Wall: Instantly iconic backdrop for photos and videos
  • Bespoke Dior Neon Sign: Fabricated in-house to elevate brand presence
  • LED Standing Lights: Styled lighting with premium finish for flawless visuals
  • 360 Video Capture: Each guest became the star in their own immersive video moment

Results

  • 330 videos captured across all three cities
  • 698 social media shares, expanding the reach beyond the physical event
  • 50,000+ impressions per location, showcasing strong brand resonance
  • Significant organic reach and user-generated content created across Instagram and TikTok

Impact

More than a standard activation, the Dior Glam 360 Roadshow became a fusion of modern luxury and digital storytelling. Through experiential marketing and high-end fabrication, Polite Playground helped Dior deliver a campaign that lived far beyond the event footprint. Every visual element was crafted to spark emotion, drive brand engagement, and highlight the power of immersive, premium design.

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Dior’s Glam 360 Roadshow was a celebration of elegance, beauty, and star power—brought to life through immersive aesthetics and unforgettable experiences. Partnering with Polite Playground, Dior set out to create a premium, on-brand moment that captivated audiences across three major cities. The result was a striking, golden world of glamour, built for both in-person awe and viral social impact.