Dior

Dior ‘Elegance and Edginess’ 360 Booth Roadshow.

Dior’s Glam 360 Roadshow was a celebration of elegance, beauty, and star power—brought to life through immersive aesthetics and unforgettable experiences. Partnering with Polite Playground, Dior set out to create a premium, on-brand moment that captivated audiences across three major cities. The result was a striking, golden world of glamour, built for both in-person awe and viral social impact.

The Activation

Polite Playground was tasked with transforming each location into a luxurious backdrop worthy of Dior’s timeless brand. A shimmering Gold Sequin Wall set the stage, instantly transporting participants into the spotlight. At the heart of the activation stood a custom-fabricated Dior neon sign, designed and built in-house to serve as a radiant focal point from Sydney to Brisbane to Melbourne.

To elevate the environment further, our fabrication team introduced four gold-hued LED standing lights, washing the space in warmth and sophistication, while providing flawless lighting for content capture.

Creative & Technical Highlights

  • Custom Gold Shimmer Wall: Instantly iconic backdrop for photos and videos
  • Bespoke Dior Neon Sign: Fabricated in-house to elevate brand presence
  • LED Standing Lights: Styled lighting with premium finish for flawless visuals
  • 360 Video Capture: Each guest became the star in their own immersive video moment
Curious to know what exactly a ‘styling bar’ entails? An epic pop-up salon in the middle of campus – styling chairs, wash station, blow dry bar, and professional hair stylists to look after your locks.

What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation –  it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.  

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Equipped with a bright ring light, you’re definitely going to snap a few different options because let’s be honest, you’ll want the content for a good #throwback down the track. After students snapped their ‘before and after’ shots, they were able to instantly send their content to themselves using our social sharing software.
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Dior’s Glam 360 Roadshow was a celebration of elegance, beauty, and star power—brought to life through immersive aesthetics and unforgettable experiences. Partnering with Polite Playground, Dior set out to create a premium, on-brand moment that captivated audiences across three major cities. The result was a striking, golden world of glamour, built for both in-person awe and viral social impact.