Dior
Dior ‘Elegance and Edginess’ 360 Booth Roadshow.
Dior’s Glam 360 Roadshow was a celebration of elegance, beauty, and star power—brought to life through immersive aesthetics and unforgettable experiences. Partnering with Polite Playground, Dior set out to create a premium, on-brand moment that captivated audiences across three major cities. The result was a striking, golden world of glamour, built for both in-person awe and viral social impact.
The Activation
Polite Playground was tasked with transforming each location into a luxurious backdrop worthy of Dior’s timeless brand. A shimmering Gold Sequin Wall set the stage, instantly transporting participants into the spotlight. At the heart of the activation stood a custom-fabricated Dior neon sign, designed and built in-house to serve as a radiant focal point from Sydney to Brisbane to Melbourne.
To elevate the environment further, our fabrication team introduced four gold-hued LED standing lights, washing the space in warmth and sophistication, while providing flawless lighting for content capture.
Creative & Technical Highlights
- Custom Gold Shimmer Wall: Instantly iconic backdrop for photos and videos
- Bespoke Dior Neon Sign: Fabricated in-house to elevate brand presence
- LED Standing Lights: Styled lighting with premium finish for flawless visuals
- 360 Video Capture: Each guest became the star in their own immersive video moment
What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.
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