Vaseline

Lip Therapy Activation

To support the launch of Vaseline® Lip Therapy®, Unilever wanted to connect with Gen Z consumers during the energetic buzz of university orientation weeks. The challenge? Stand out in a crowded environment, spark social sharing, and create a meaningful moment around a small but mighty product.

Our Solution

We brought the brand to life with an eye-catching pop-up activation that invited students to engage with the Vaseline® brand in a fun, memorable way.

  • Custom-designed ball pits in vibrant Vaseline® colours drew the crowd in
  • A branded tent setup provided space to explore, play, and interact
  • Our PIXTA Pod, a custom three-frame GIF booth, captured the joy and energy of the day
  • Each participant received a printed GIF, a 7g sample of Lip Therapy®, and a branded takeaway moment

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Key Features

  • Brand immersion through colour and play: The ball pit’s vivid palette created an instant brand association
  • Instant photo souvenirs: The PIXTA Pod delivered real-time GIFs and printouts for maximum shareability
  • Diversity highlighted: The booth’s output showcased a wide range of students, visually reinforcing Lip Therapy®'s appeal to all skin tones and needs
  • Live Your Best Lip: This playful tagline came to life through every touchpoint of the activation

The Impact

The activation quickly became a campus hotspot, turning heads and drawing queues. It offered a break from the orientation chaos while delivering a product sample and a photo opp that students were excited to share.

  • Hundreds of printed GIFs distributed
  • Strong social media traction via organic student posts
  • Amplified product awareness through interaction and word of mouth
  • A powerful first brand impression for Vaseline® in a key youth market

This activation didn’t just introduce a product—it delivered an experience worth remembering. With a minimal footprint and maximum energy, Vaseline® Lip Therapy® made a bold entrance into students’ lives and onto their social feeds.

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To support the launch of Vaseline® Lip Therapy®, Unilever wanted to connect with Gen Z consumers during the energetic buzz of university orientation weeks. The challenge? Stand out in a crowded environment, spark social sharing, and create a meaningful moment around a small but mighty product.