Vaseline
Lip Therapy Activation
To support the launch of Vaseline® Lip Therapy®, Unilever wanted to connect with Gen Z consumers during the energetic buzz of university orientation weeks. The challenge? Stand out in a crowded environment, spark social sharing, and create a meaningful moment around a small but mighty product.
Our Solution
We brought the brand to life with an eye-catching pop-up activation that invited students to engage with the Vaseline® brand in a fun, memorable way.
- Custom-designed ball pits in vibrant Vaseline® colours drew the crowd in
- A branded tent setup provided space to explore, play, and interact
- Our PIXTA Pod, a custom three-frame GIF booth, captured the joy and energy of the day
- Each participant received a printed GIF, a 7g sample of Lip Therapy®, and a branded takeaway moment
Key Features
- Brand immersion through colour and play: The ball pit’s vivid palette created an instant brand association
- Instant photo souvenirs: The PIXTA Pod delivered real-time GIFs and printouts for maximum shareability
- Diversity highlighted: The booth’s output showcased a wide range of students, visually reinforcing Lip Therapy®'s appeal to all skin tones and needs
- Live Your Best Lip: This playful tagline came to life through every touchpoint of the activation
Curious to know what exactly a ‘styling bar’ entails? An epic pop-up salon in the middle of campus – styling chairs, wash station, blow dry bar, and professional hair stylists to look after your locks.
What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.
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What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.
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Equipped with a bright ring light, you’re definitely going to snap a few different options because let’s be honest, you’ll want the content for a good #throwback down the track. After students snapped their ‘before and after’ shots, they were able to instantly send their content to themselves using our social sharing software.
To support the launch of Vaseline® Lip Therapy®, Unilever wanted to connect with Gen Z consumers during the energetic buzz of university orientation weeks. The challenge? Stand out in a crowded environment, spark social sharing, and create a meaningful moment around a small but mighty product.