Memorable Brand Experiences.
To support the launch of Vaseline® Lip Therapy®, Unilever wanted to connect with Gen Z during the energetic buzz of university orientation weeks. The goal was to stand out in a crowded space, spark social sharing, and create a meaningful, fun moment around a small but mighty product, all while enhancing brand engagement.
We created an immersive, colourful activation that gave students an unforgettable way to experience the Vaseline® brand. Vibrant Vaseline®-branded ball pits formed the centrepiece, instantly drawing attention and creating a playful, high-energy atmosphere. Surrounding the pits, a branded tent offered space for students to relax, connect, and engage directly with the brand.
At the heart of the experience was our custom-designed PIXTA Pod GIF Booth, capturing three-frame animations that bottled the joy and excitement of the event. Guests could instantly share their GIFs online and take home printed keepsakes that extended the experience beyond the event.
Every participant also received a 7g sample of Vaseline® Lip Therapy®, reinforcing the product connection. By highlighting diversity in every frame, the activation celebrated that Lip Therapy® is for all skin tones and needs—creating a fun, inclusive, and highly shareable brand moment that resonated with students.
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