Quest Hotels (Ascott Limited)
Quest Hotels Custom Activation at Melbourne International Student Week 2024.
‘Upside Down’ room activations are known for their social buzz—but they usually come with high costs, complex logistics, and long lead times. With a tight turnaround and a limited budget, Quest Hotels needed a more agile solution to bring the energy of a flipped room to life—without literally flipping any beds.
Our Approach
Polite Playground offered a smart, cost-effective alternative that combined creative thinking with technical finesse. Instead of physically constructing rooms, we used our digital greenscreen technology to simulate the experience—saving time, money, and a few ceiling brackets.
- 5 custom-designed greenscreen backgrounds were created by our in-house team, each replicating real Quest property rooms with precision.
- A DSLR photo booth was set up inside a 4m x 6m activation space at Federation Square.
- A real Sealy queen-size bed became the centrepiece of the experience—grounded but made to appear airborne through clever compositing.
Experience Highlights
- Guests lay back on the bed while our system worked its magic—transforming their photos into “upside down” scenes in luxury Quest rooms.
- Instant digital delivery via QR code made sharing a breeze.
- A custom competition integration gave guests the chance to win one of three exclusive local experience packages, driving engagement and data collection.
- Even pets got involved—adding charm and shareability to the campaign.
Curious to know what exactly a ‘styling bar’ entails? An epic pop-up salon in the middle of campus – styling chairs, wash station, blow dry bar, and professional hair stylists to look after your locks.
What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.
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What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.
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Equipped with a bright ring light, you’re definitely going to snap a few different options because let’s be honest, you’ll want the content for a good #throwback down the track. After students snapped their ‘before and after’ shots, they were able to instantly send their content to themselves using our social sharing software.
‘Upside Down’ room activations are known for their social buzz—but they usually come with high costs, complex logistics, and long lead times. With a tight turnaround and a limited budget, Quest Hotels needed a more agile solution to bring the energy of a flipped room to life—without literally flipping any beds.