Australian Turf Club

Photo Studio & Custom Set Build

One of the biggest privileges in our industry is getting to work with repeat clients who trust us with event after event. Partnering with the ATC for their Autumn 2019 Fashion Chute, we produced a sophisticated set that led to highly successful results.

Our team managed the project end-to-end, from initial ideation of the custom set build to installation and execution of the premium studio photography and data collection.

The theming for the 2019 Autumn set needed to be inspired by a rich, deep colour palette and timeless, elegant fashion. The custom set was ultimately designed to include a premium branded background, stylish chaise lounge, glamorous chandelier and stunning floral installation thanks to The Make Haus.

Race-goers stepped onto the Fashion Chute and were directed to pose and interact with the custom set elements as they wished. Our studio photographers snapped full length portraits of their looks, which were viewed live by the Fashion Chute judges. Unsurprisingly, the portrait content started popping up all over social – we know, we know – if it isn’t on Instagram, did it even happen?! The event had a 100% share rate within 24 hours, which is amazing.

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One of the biggest privileges in our industry is getting to work with repeat clients who trust us with event after event. Partnering with the ATC for their Autumn 2019 Fashion Chute, we produced a sophisticated set that led to highly successful results.