Memorable Brand Experiences.
The Australian Turf Club wanted a sophisticated, fashion-forward activation for their 2019 Autumn Fashion Chute that would engage racegoers, showcase high-end style, and deliver shareable content. The goal: create a custom set that reflected elegance and prestige, while also enabling premium studio photography and seamless guest participation.
Polite Playground managed the project end-to-end—from concept and design through to build, onsite execution, and data capture. We created a bespoke custom set build inspired by a rich Autumn colour palette and elevated fashion styling. The set featured:
Alongside the set, our professional DSLR photo studio delivered high-quality portraits instantly shareable via digital galleries. Guests left with magazine-worthy shots, while ATC gained data insights and an activation that lived up to the prestige of the event.
The Impact
The Fashion Chute was a runaway success, driving participation, social buzz, and premium content creation. The polished execution reinforced ATC’s reputation for delivering unforgettable race-day experiences that go beyond the track.
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