To launch the new SKIN Irony Collection from Swatch, we were tasked with increasing foot traffic at their Melbourne Central store, engaging the Australian market and creating something FUN to support brand awareness and launch the new line - and boost the campaign on socials, of course.
Throughout the five day campaign, over 90,000 consumers were reached via social media sharing, and Swatch recorded a 45% increase in foot traffic into their retail store. These are the kind of results that get us out of bed every day!
Leveraging the popularity of digital filters and augmented reality, we created a robust campaign to ultimately increase in-store foot traffic and launch a new product line for one of Europe’s most colourful brands!
Not one, but two incentives were in place throughout the campaign. This ensured the activation was tied to a strong call to action to meet Swatch's objectives. Scratch cards were awarded to all participants, giving them a chance to win an on the spot prize in store. The best daily gif shared with #futureclassicimage received a free SKIN IRONY claimable in store. The result? A 40% increase in foot traffic instore.