Swatch
Augmented Reality Photo Booth Experience
To launch the new SKIN Irony Collection from Swatch, we were tasked with increasing foot traffic at their Melbourne Central store, engaging the Australian market and creating something FUN to support brand awareness and launch the new line - and boost the campaign on socials, of course.
Throughout the five day campaign, over 90,000 consumers were reached via social media sharing, and Swatch recorded a 45% increase in foot traffic into their retail store. These are the kind of results that get us out of bed every day!
Leveraging the popularity of digital filters and augmented reality, we created a robust campaign to ultimately increase in-store foot traffic and launch a new product line for one of Europe’s most colourful brands!
Curious to know what exactly a ‘styling bar’ entails? An epic pop-up salon in the middle of campus – styling chairs, wash station, blow dry bar, and professional hair stylists to look after your locks.
What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.
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What’s the first thing #millennials do after getting a fresh new hairstyle?! Whether it’s just a cut or a full-on colour transformation – it didn’t happen if it’s not on social media. After students had their hair professionally dyed, they headed over to our PIXTA Pod ‘Selfie Station’ to capture the perfect shot.
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Equipped with a bright ring light, you’re definitely going to snap a few different options because let’s be honest, you’ll want the content for a good #throwback down the track. After students snapped their ‘before and after’ shots, they were able to instantly send their content to themselves using our social sharing software.
To launch the new SKIN Irony Collection from Swatch, we were tasked with increasing foot traffic at their Melbourne Central store, engaging the Australian market and creating something FUN to support brand awareness and launch the new line - and boost the campaign on socials, of course.